COLLEGE SEARCHES ARE HER BUSINESS.(CAPITAL REGION)

Byline: MIKE FRICANO Staff writer

As the first member of her family to attend college, Linda King didn't have much help navigating the complex college search process.

As with all prospective college students, she was immersed in the alphabet soup of the college search: SAT, PSAT, ACT, FAFSA. Eleven years later, King could still remember how daunting the task was, so two years ago she started College Connections -- a consultant business designed to help students and parents figure out how to choose the best college for them.

``It's an ongoing process, but if you start early and you communicate with one another you're going to have less anxiety,'' …